Smart Brands
The smart brands takes a full meaning with human relationships where we are not consumers anymore, we are users.
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Mindset
"We seek to create a community where we unite design and business, where knowledge is the tool for change"
Month's highlight
Digital brands
The term “smart” arises from the need to look for a concept linked to the different spheres of the social, cultural and economic environment; giving them a common denominator that are advanced technologies.
Not all products or services that have technologies will be smart, only those that have characteristics that fully comply with the concept.
Insights
Insights
Global branding. A new direction for a new sector.
We designed a different brand vision for Our Lady of Victories parish in London. A branding vision that transforms the communication of an institution into a brand communication
Insights
From branding to unbranding
The main objective is to generate links with people. Where society does not understand us as a market but as users and seek to make us feel part of the brand.
Insights
Like-Minded People
Team is not the same as group. Multidisciplinarity allows you to share knowledge, optimize resources and increase quality and efficiency.
Insights
Madrid. Packaging & User Experience
The 3 day training of Packaging and User Experience at the Instituto Europeo di Design in Madrid once again was a success.
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Digital Brands
Not only technology turns your business into smart, to be smart you also need consistency and development.
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Omni-channel Retailing
The main goal is to offer all possible services on all possible platforms.