Smart Brands
The smart brands takes a full meaning with human relationships where we are not consumers anymore, we are users.
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Mindset

"We seek to create a community where we unite design and business, where knowledge is the tool for change"

Month's highlight

Smart brands

Nowadays the value of the brands lies in their intangible qualities: in their values, their talent and their lifestyle spread throughout the world.

21st Century brands are more than the product or the service they sell, even more, than the logo they show; well, if not, they should pretend that if they want to survive in a saturated and competitive market.

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Insights

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People & Brands

Brands are increasing and position is really important. Having brand ambassadors is a success because is how you show employees´s happiness.

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