Madrid. Packaging & User Experience

The 3 day training of Packaging and User Experience at the Instituto Europeo di Design in Madrid once again was a success.
aranxta

aranxta

Once again this year we have had the pleassure of carrying out, from Ana Lobo’s hand, the Cyclical Branding© Workshop: “Packaging and User Experience”at the Instituto Europeo di Design in Madrid.

The 3-day training that brandrid® team taught consisted on both theoretical and practical sessions in which all the multiple actions were related to the communication world in three dimensions that were shown in a brand universe strategy.

These sessions were focused to let the students –nearly 20 participants from different backgrounds– know and develop an interdisciplinary, critical and global mindset about volumetric comunication.

We would like to thank once more IED Madrid for giving us the opportunity to show to future professionals of design and tomorrow’s entrepreneurs how to create memorable and successful user experiences through packaging.

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