Trends research
We can develop the three main phases: design, data collection and data analysis. Those phases can be integrated of separatedly.
Our studies provide clear insights and new perspectives of customers and of dynamic markets
Our services
Data Analysis
We analyze and interpret all the data collected, seeking to find a relationship between user-brand-market.
Data Collection
We actively collect data to understand how and why the market behaves, looking for ways to extract new trends.
Design
We design strategies linked to the strategic positioning and leadership of benchmark brands in the market, focusing on the brand as the axis of development.
Our research's field
User's analysis
Consumption and purchase habits
We believe that the analysis of consumer habits that result in the purchase of a particular product / service of a brand, are crucial to know the degree of effectiveness and benefit for the future.
Consumer or customer profile
Create strategic profiles with the objective of understanding the user of each brand, allows a direct dialogue and limited to the reality of investment and return of a new business model in an emerging market
Customer satisfaction
People are the basis of any brand, so it is a priority to know if the relationship between promise and expectation is being fulfilled effectively. To do this, it is important to generate analytical processes that function as consistent communication channels that allow to understand customers' perception
Customer experience
Experiences are the clear commitment of brands to generate loyalty with their users, but it is even more important to establish a strategic plan and make analysis to understand the level of effectiveness of both the overall experience and each of the pieces that be part of the experience.
Brand's analysis
Brand image and brand equity
The analysis of the value of a brand together with the social perception at the image level allows us to understand under which principles a business model represented by a brand should be created and articulate the basis for management.
Design, development and launching of new products or services
The launch of any product or service must be a rational process that must be executed with a theoretical base that guarantees the design, development or launch of any product or service, in this way we can have real metrics of each of them.
Market's analysis
Marketing activities effectiveness
Measuring the impact of certain actions that are generated in favor of communication should be a priority for any brand. As a result, we will be able to identify any undervalued resources we may have.
Benchmarking
To actively and objectively analyze the competition is an exercise that allows us to understand where we are and what action plan must be executed to continue advancing and become a reference in the market. Real metrics tools allow us to clearly and optimally highlight and understand the current situation of the organization in the market.